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Welcome to my digital domain! I'm your next-gen marketer, ready to redefine the game. Currently honing my craft at The Fashion Retail Academy, I'm not just chasing excellence - I'm creating it. I bring a strong mindset that turns challenges into opportunities, being a relentless go-getter, I am fueled by innovation and driven by a hunger for excellence. Are you ready for someone who strives to go beyond meeting expectations?
Work Experience
November 2023 - February 2024
October 2023 - November 2023
July 2023 - September 2023
April 2023 - May 2023
October 2021
Brought creativity to the forefront by curating compelling content across diverse social platforms, including Instagram and TikTok. Skillfully repurposed content to complement the YouTube channel and Podcast. Played a pivotal role in spearheading the generation of leads and cultivating brand awareness within the creative community.
Steered the development of a highly successful Black Friday marketing campaign for Bose products. Collaborated seamlessly with various teams, including Client Leadership, SEO, Data Analytics, Paid Media, UX, and Creative, showcasing adept cross-functional teamwork. Presented a compelling Black Friday marketing strategy to the Marketing Director and Head of Creative Directions.
Utilised Premiere Pro to expertly repurpose existing content, optimising captioning efficiency for TikTok and YouTube Shorts. Crafted visually striking thumbnails and magazine article web pages using Photoshop and WordPress. Created a cohesive SEO content brief for a magazine article, strategically improving search rankings by incorporating data from Semrush and embedding both internal and external backlinks in the article.
Embarked on a mission to refine and verify information sourced from a comprehensive data scrape, establishing connections with over 300 foreign businesses via phone and email. Masterfully delivered three destination guides, demonstrating a keen eye for detail and adept project management.
Delved deep into competitor marketing strategies, delivering an articulate presentation that resonated with the Strategy Director. Artistically designed a captivating social media post to promote the company's summer charter activity in the Mediterranean, blending analytical prowess with creative finesse.
My Employers Say
"Tyrese is both proactive and has excellent attention to detail, with a keen eye for precision and consistently produced work of the highest quality."
Harriet Dunderdale, Head of Marketing & Brand at Edmiston
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